The MBA program is a two-year full-time autonomous course affiliated with Anna University, offering dual specializations in areas such as Human Resource, Marketing, Finance, Systems, Operations, and Business Analytics. Students select one major and one minor specialization, supported by certifications and value-added programs designed to equip them with industry-relevant skills. The curriculum includes practical tools like analytics and capstone business simulations, enabling students to become skilled professionals capable of navigating complex business challenges and excelling in their chosen fields.
Mission
To provide comprehensive marketing education blending theory and practical application, equipping students with the latest tools and techniques.
To develop strategic thinkers and creative problem solvers capable of designing impactful marketing campaigns and leveraging digital technologies.
To foster ethical marketing practices and a deep understanding of consumer behavior, market research, and brand management.
To prepare students for successful careers in diverse marketing domains including digital marketing, advertising, sales, and market analytics.
Vision
To be a premier marketing specialization that nurtures innovative, ethical, and customer-centric marketing professionals who drive business growth and create meaningful brand experiences in a dynamic global marketplace
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Programs Offered
MBA
The MBA Marketing specialization equips students with in-depth knowledge and practical skills in market research, consumer behavior, brand management, digital marketing, and strategic planning. The program emphasizes the development of innovative marketing strategies, data-driven decision-making, and effective communication to meet evolving business needs. Through case studies, projects, and internships, students gain hands-on experience to excel in various marketing roles across industries, preparing them to drive growth and build strong customer relationships in a competitive marketplace.
We proudly collaborate with top companies that value talent and innovation, offering our students exceptional career opportunities.
From SSIET to the World’s Leading Companies
Graduates from SSIET are well-prepared to enter the world’s best companies. With strong technical expertise, innovative thinking, and problem-solving abilities, our alumni make a difference in shaping industries worldwide.
Step-by-step guide to submitting your application and joining our university community.
Scholarships
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Fee Structure
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Eligibility Criteria
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Admission Requirements
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Campus Life
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Frequently asked Questions
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What specializations can I choose in the MBA program?
Students can choose from Human Resource, Marketing, Finance, Systems, Operations, and Business Analytics as their major and minor specializations.
How long is the MBA program, and what is its format?
The MBA is a two-year full-time autonomous program affiliated with Anna University, designed to provide a blend of theoretical and practical business education.
Does the program offer certifications and practical training?
Yes, the MBA includes various certifications and value-added programs that ensure students gain industry-relevant skills and hands-on experience through analytics tools and business simulations.
What career opportunities can I expect after completing the MBA?
Graduates can pursue careers in management roles across sectors such as marketing, finance, HR, operations, analytics, and systems in both private and public sectors.
Can I specialize in more than one area during the MBA?
Yes, the program allows dual specialization, where students select one major and one minor area to develop a comprehensive skill set tailored to their career goals.
Your Future,
Your Choice – We're Here to Guide You.
Confused about which program suits your future goals? Let our experts guide you!
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